Hi there, I’m a Chinese-American marketing creative and copywriter based between NYC and Berlin. For the past 5+ years, I’ve been convincing big brands like Cash App, Spotify, and Google to take a chance on my silly little ideas—and somehow, it’s worked. Fueled by many cups of coffee (and a dream), I’ve led projects ranging from large-scale digital campaigns to scrappy always-on social content, overseeing creative development from start to finish. When I’m not making ads, you can find me wallflowering at art shows and experimental noise concerts, or lost in an internet hole trying to understand life’s many curiosities.
Skills: copywriting, copyediting, scriptwriting, creative direction, concept development, campaign development, social media content, creative strategy, graphic design
Recognitions: Webby Awards - r/Place Social Campaign, Shorty Awards Finalist - Twitch Public Access