Cash App partnered with emerging brand Marshall Columbia to release an exclusive capsule collection alongside a new hot pink Cash Card. To celebrate the release, they tasked us with creating a social-first campaign to build excitement online.
THE EVENT
To celebrate the launch of their capsule collection, Cash App and Marshall Columbia hosted a rave during NYFW. Our team worked with influencers to produce social-first event coverage.
SOCIAL CAMPAIGN
We produced a social campaign to transport viewers into a world of pink, inspired by Cash App x Marshall Columbia. I oversaw creative direction, copy, and creator selection.
PAID ADS