Cash App partnered with emerging brand Marshall Columbia to release an exclusive capsule collection alongside a new hot pink Cash Card. To celebrate the collab, our team built a social-first campaign to generate excitement around the drop.
THE EVENT
To mark the launch of their capsule collection, Cash App and Marshall Columbia hosted a Bushwick rave during NYFW. Our team worked with influencers to produce social-first event coverage.
SOCIAL CAMPAIGN
Alongside the event, our team produced a social campaign to transport viewers into a world of pink, inspired by the Cash App x Marshall Columbia collection. I oversaw creative direction, copy, and creator selection.
PAID ADS